The SHEF Movement.

For The SHEF Movement, we brought brand identity, campaign creative and web design together as one project. The focus was a recognisable visual style that could carry different stories and messages across the campaign.

The identity sets the direction. The campaign gives it range. The website brings the experience together.

Bright lime and magenta, strong typography and cut-out photography give the brand its character. Graphic shapes and halftone textures add energy, with a consistent treatment tying the individual pieces together.

The combination creates a visual language that is easy to recognise and flexible enough to work across different layouts, messages and formats.

The website translates the identity into a clear digital experience. Bold opening sections establish the brand, while chef profiles, training information and campaign resources give the content a useful structure.

Clear navigation, readable sections and prominent calls to action help visitors explore the campaign. The design carries the same colour, typography and image treatment throughout, so the website feels like a natural part of the brand.

The campaign creative builds on the core identity, using a consistent palette, typography and image style while giving each message its own space.

Social graphics and supporting materials extend the same creative direction. Different formats, with a recognisable connection to the brand and website.

A distinctive identity, flexible campaign creative and a website with a clear sense of purpose. Each part supports the next, creating a consistent presence for The SHEF Movement.

Explore the live website to see the identity in action.